MUSIC INDUSTRY PROFESSIONALS GET BEHIND ‘ROCKIN’ UP THE ROCK’ CHARITY EVENT
TAKING PLACE ON SATURDAY, JULY 30TH 2022, A SELECTION OF MUSIC INDUSTRY PROFESSIONALS AND ARTISTS WILL CLIMB SCOTLAND’S BEN NEVIS MOUNTAIN TO PROMOTE POSITIVE PHYSICAL AND MENTAL WELLBEING IN AID OF THE SOPHIE LANCASTER FOUNDATION.
‘Rockin’ Up The Rock’ is the brainchild of Adam Hayward (Hayward Media Coaching, Konic Records, MMH Rock Radio) who wanted to combine the importance of physical and mental health, with a fundraising adventure to the top of the UK’s highest mountain – Ben Nevis in Scotland (1345m).
Hayward’s determined personality saw, ‘Rockin’ Up The Rock’, become a very real entity earlier this year, with artists such as Toby Jepson (Wayward Sons/Planet Rock Presenter), Emma Scott (Kerrang! Radio), Lancaster rockers, Massive Wagons, members of Bloodstock Open Air Festival, and Those Damn Crows jumping on board, with the sole intention of raising awareness for positive well-being, and The Sophie Lancaster Foundation.
With an ever-growing list of participants from all areas of the music/entertainment signing up to take part, Adam commented on the campaign:
“Every day we are receiving more and more pledges of support in our efforts and it is amazing to see everyone pitching in; even those who are not coming are giving us their services and not asking for anything in return.
There are just a few more names I would love to add to the list, those people who I believe would be great for the fundraising effort, but also beneficial for our physical and mental health fitness and adding to the positive mindset of the team”.
Raising funds and capitalising on the positivity of the recently successful DOWNLOAD FESTIVAL 2021 Pilot, Adam felt that this was a time to invoke a positive change in the wake of the global pandemic crisis.
“This is a real moment for real change, we’re still suffering under the threat of COVID 19 daily and this is affecting people in all sorts of ways, causing conflict and focusing our energy on the differences between us. What I want to see is the global community seeking positive change starting from the ground up”, he states.
For me, those changes come from resetting my attitude toward my physical and mental health, creating a can-do mindset for myself, family and friends, and in terms of the wider community acceptance and healing has to be the answer, beginning with education in schools and colleges and as adults through positive activism.
That is why from the beginning THE SOPHIE LANCASTER FOUNDATION plays a key role in educating young people toward the freedom of acceptance, embracing the differences in people rather than isolation and persecution.
We have a responsibility as humans to give our kids the best grounding and once they are free of prejudice and no longer grasp the idea of judging and causing violence toward people different from them, we can then focus on the things that do matter, health, poverty, and hunger as examples”.
‘ROCKIN’ UP THE ROCK’ is happening on SATURDAY 30th JULY, 2022, and if you would like to sponsor Adam and The Team you can do that by pledging all proceeds to THE SOPHIE LANCASTER FOUNDATION.
You can make donations via this link.
For more information on their incredible work go to www.sophielancasterfoundation.com